S.O.A.P.

Sometime in mid-August, movie theaters across America will open their doors, dim their lights, and start showing a movie called Snakes on a Plane. Which brings to mind three very important questions:

1) How the hell does somebody come up with something like this?
2) What kind of movie exec approves funding for something like this?
and
3) How the hell did they get Samuel L. Jackson to be in it?
(I'd like to add 4: Why the hell didn't I think of something like this first?)

The premise is that there's a plane, it's in the air, and snakes get loose. Insert Samuel L. Jackson, and much mayhem ensues. It all sounds pretty stupid so far. But wait, there's more! Some people got wind of the absurdity and started to talk about it. And write each other about it. And mention that the stupid title was, though stupid, actually kinda cool as well. And the more they talked, the more appealing the movie became. Studio execs were so pleased that they actually reshot some of the scenes, and added dialogue that the fans wanted in the movie. ("I want these mother---- snakes off the mother------ plane!")

You can read the CNN article here and visit the "Snakes on a Blog" site here. Be sure to check out the 'auditions' and the Subatomic Warp audio trailer.